New York, NY Today Baccarat, the alchemist of joy and symbol of art de vivre, and Basil Hayden, a high rye bourbon that shows its lighter and refined side, are proud to announce their partnership at the 77th annual Tony Awards. On Sunday, June 16, hosted for the first time at the David H. 

Koch Theater at Lincoln Center for the Performing Arts in New York City, the two will artfully interweave craftsmanship with the past, present and future to unveil the Baccarat x Basil Hayden speakeasy – an exclusive and unforgettably elevated experience at Broadway’s biggest night.  

Baccarat and Basil Hayden share not only a dedication to excellence, but a passion for the art of celebration. In this spirit, the two brands have designed an enchanting speakeasy experience in a nod to their respective time-honored crafts. The Baccarat x Basil Hayden speakeasy will welcome Tony Awards nominees, presenters, and spirits enthusiasts alike to pay homage to the diverse culture, dynamic talent, and remarkable impact of the theater community. Masterfully incorporating radiant lighting, decor, and barware from Baccarat, the space will marry the rich histories of both Baccarat and Basil Hayden with modern and daring twists to create a sophisticated, yet whimsical, cabinet of curiosities. With Lincoln Center for the Performing Arts as a dazzling backdrop, the space will be brought to life with Baccarat’s signature vivid red and gold paired with the natural elements of dark wood to create an immersive treasure trove.  

Those in attendance will be presented with meticulously crafted cocktails inspired by the Tony Awards featuring several Basil Hayden permanent expressions, including Dark Rye, Malted Rye, Toast, and the brand’s original Kentucky Straight Bourbon. Guests can experience the official signature cocktail of the evening, Basil Hayden’s signature twist on a French 75, the Basil Hayden 75, specifically crafted to be sipped from the Baccarat Masséna Coupe. Co-starring alongside, the bourbon forward cocktail, Baccarat Boulevardier, the refreshing ‘Spritz’ probe and the curtain-closing ‘Standing Ovation’, each a trophy of its own served in Baccarat glassware.  

“In its 260-year history, Baccarat has continued to celebrate creative expression, so it’s an honor to once again return to the Tony Awards and celebrate those in the world of stage acting who have such a profound impact on culture,” said Adam Banfield, president and CEO of Baccarat North America. “Through our partnership with Basil Hayden, we will honor the timeless tradition and modern innovation of both the city of New York and Broadway in true Baccarat fashion – by bringing light and joy to this remarkable occasion.” 

In addition to the Baccarat x Basil Hayden speakeasy that is exclusive to Tony Awards VIP guests, Broadway fans and spirits enthusiasts alike will be able to enjoy select serves from the Basil Hayden x Baccarat Speakeasy cocktail menu for a limited time at the Baccarat Hotel New York’s Bar and Grand Salon. A one week only guest appearance starting today through June 19. 

“At Basil Hayden, we celebrate those who leave an impression with their uniqueness and charisma, so it is a thrill for us to be the official bourbon of the 77th Annual Tony Awards recognizing remarkable talent who also embody these attributes,” said Regan Clarke, U.S. vice president of American Whiskey at Suntory Global Spirits. “In partnership with our impressive friends at Baccarat, we are excited for presenters and nominees to experience our bespoke, Tony Awards-inspired cocktails, further elevating this year’s celebrations and making it a night to remember.” 

Consumers can follow along on Instagram @Baccarat and @basilhayden to learn more, along with recipes and tips for recreating the Basil Hayden x Baccarat Tony Awards Cocktails at home on the big night. For more information, please visit Baccarat.com and basilhaydenbourbon.com. 

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About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Kristin Caskey is Chair and Jason Laks is Interim President. At the American Theatre Wing, Emilio Sosa is Chair and Heather A. Hitchens is President & CEO.  

Sponsors for The Tony Awards include: City National Bank - the official bank of The Tony Awards; American Express - the official payments partner of The Tony Awards; Carnegie Mellon University - the first-ever, exclusive higher education partner; Baccarat - the official partner of the Tony Awards; FIJI Water - the official water of The Tony Awards; Shake Shack - the official burger of The Tony Awards; Sofitel New York - the official hotel of The Tony Awards; Playbill; Rainbow Room - the official partner of the Tony Nominee Luncheon; Basil Hayden - the official bourbon of The Tony Awards. 

About Baccarat

Founded in 1764, Baccarat, alchemist of joy and creator of enchanting worlds, is the fruit of a group of daring artisans who have transformed the four elements of nature – earth, air, fire and water – into crystal of unparalleled purity. By crafting true masterpieces, Baccarat has never ceased to surprise the world, garnering numerous awards at World Fairs and international exhibitions. This is how the name of a small town in eastern France, Baccarat, has over time become a symbol of the art of celebration and French joie de vivre. From Paris to Moscow, New York, Tokyo, Miami or Hong Kong, the unique experience of Baccarat’s art de vivre can be found within its Houses, boutiques, restaurants, bars, hotels and lounges. Celebrating its 260th anniversary, Baccarat continues its international development, firmly anchored in its roots, and driven by the ambition to always fly higher. Discover the captivating world of Baccarat on

www.baccarat.com and on www.instagram.com/baccarat

About Basil Hayden

Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, Malted Rye and the new, rerelease of Basil Hayden Subtle Smoke.